Phoenix Fashion Week which has been termed “The leading fashion industry event in the South West” was established in 2005 with its purpose being to showcase different types and forms of fashion from talented, established and emerging fashion designers. Based in the fastest growing metropolitan area in the United States, Phoenix fashion week promotes diversity and culture from designers all over the world, it acts as a host to fashionistas, fashion blogger , and local retailers. It is supported by Talking Stick Resort Amazing Lash Studio, VIP Global designer Showcase, and Sugar Sugar.
This year’s Phoenix Fashion Week had everything that every fashion would love, great music, amazing outfits and of course Brian Hill was on hand to ensure that everything ran smoothly as he combined his role as the host alongside that of the stage designer, greeter and, organizer. The fashion show brought a whole new vibe in a way that we have not seen a while, and it was quite refreshing to be right in the thick of the action. The event also celebrated 14 selected winners have been preparing to launch their collections for the fashion event. Thus giving them a chance to connect with designers and buyers and a lot of designers also got endorsement deals before the event was wrapped up.
This year’s Phoenix Fashion Week showcased over 30 or more emerging and established designers showing the hottest trends in a colorful and fun way. The event gave a whole new meaning to the term “something new and daring.”
Phoenix Fashion Week 2017 also had educational fashion seminars and workshops; Business Of Fashion Seminar Series that was anchored by top industry experts. Where fashion designers were taught how to improve and evolve in business skills, network, and showcasing their clothing line. One of the designers I had the chance to meet was Brittany Arriola of Odd Bird.
Odd Bird Designs
Odd Bird Designs led by the incredible Brittany Arriola, a local Arizonan and fashion school graduate took her love and passion to the next level by participating and showcasing some of her amazingly designer outfits at Phoenix Fashion Week. Here is a Q&A I had with Ms. Arriola:
ZPG - As your models walked the runway and you followed out and saw all the people applauding, what went through your minds?
BA - As I walked out during the finale, I was mostly concentrating on not falling! My heels were a little too high! But also, I felt so much pride and relief to have finished the program and have gotten through it. I also was so excited to so many of my family members and friends in audience supporting me!
ZPG - What were the inspirations behind the designs you presented?
BA - The collection I presented was inspired by the Jungle, the 1980s, and Kawaii fashion. A consistent question I asked myself while designing was "Would Hello Kitty wear this in the jungle?" If the answer was "yes", then I knew it would work!
ZPG - Which designer / or model were you impressed with during the event?
BA - I have been so impressed with all of the designers in the Emerging Designer program. Everyone has come so far in the short time I've known them, and presented incredible runway shows! All of my models were amazing too, so kind beautiful and helpful! It's hard to single out just one!
ZPG - How do you hear about the event and how was your experience?
BA - I've known about Phx Fashion Week for several years because one of my college friends participated and won! The program really launched her career and so I always thought about it. I finally decided to apply after getting on a conference call and hearing about the BOOTCAMP. I knew I needed help with the business side, so it was really ideal for me! It was super challenging to be honest, but I did learn a lot from the program. I feel like I'm more confident about my brand on the other side of it.
ZPG - What is next for Odd-Bird Designs?
BA - What's next is me focusing on the business side, and developing my website. I would love to have my own online shop that ships worldwide. Long term I would love to be like Kate Spade and create a whimsical world of Odd Bird.
ZPG - Give me some background about the ladies behind Odd-Bird, where does Odd-Bird come from or mean?
BA - Odd Bird is currently just me! The name comes from me always feeling like an "odd Bird" or black sheep when it comes to fashion. I created this brand to celebrate that woman who does have peculiar taste. I've always found beauty in quirky and whimsical pieces and now I get to create them! Learn more Odd Bird Designs - http://www.oddbirddesigns.net