On July 20, 2015, I had the pleasure of attending the Juice Hip-Hop Exhibition at Littlefield in Brooklyn, New York The event was organized by Juice Inc. whose aim is to channel Hip-Hop culture into the future and at the same time maintain honesty. They organized this event in collaboration with Brooklyn Bodega to enhance this culture by bringing together the latest upcoming deejays, dancers, sneaker heads, emcees as well as visual artists under one roof.
We were treated to a variety of interesting presentations like Tidal Show and Prove Showcase, Dance Off, Salute the DJ, Beat Showcase, Art Gallery and Sneaker Gallery.
We all learnt a lot from this event such as the role of hip-hop ingredients in Hip-Hop culture, as illustrated below:
New Generation of Djs, Producers and Beatmakers
Each song’s necessary component is the beat. The beat maker’s role has changed in recent years and they are at the forefront of the stage, working in collaboration with the MC.
This exhibition ingredient presented the presence of the DJ, crowd control, mixing, crate digging, vibrancy and technical skills. The following Deejays gave an exemplary performance, giving us a lovely time:
- Kerim the DJ
- 1200 Squad
- DJ E Double
- DJ Midnight
Graffiti and Art Gallery
The role of art in Hip-Hop culture was emphasized to us by artists such as Rebecca Maria and Lavan Wright who displayed some of their great works. These individuals used art to express this culture. Initially, they used graffiti but this has transformed to painting, film making and photography. This ingredient is a representation of all that is vital to this culture; this can be touched and seen.
The initial presentation of the culture of hip hop was graffiti. The codes and messages portrayed via graffiti documented whatever was taking place at that particular time; it was a method of the youth expressing themselves via art. Today, graffiti remains our imaginative indication of our societies and of ourselves.
Juice Sneaker Gallery - Kicks
In regard to fashion, the sneaker is a main factor in hip hop culture. Sneakers led to the creation of a hip hop sub culture known as Sneaker Culture which is signified by ‘Sneaker Heads.’ The organizers have compiled a gallery of sneakers and we enjoyed viewing limited, rare, OG and totally unique kicks.
In the 70s, the kicks turned into the normal footwear for young hip hop culture and are currently the main fashion in this culture. What is important is their sense of worth and freshness; not possessing the most sneakers.
Dance Off - LiteFeet
My best moment in this momentous event was experiencing the ‘Dance Off.’
This dance style for hip hop began in Harlem and was formed in 2005 -2006 in a range of 10 years; various dancers have created and shaped it. Litefeet consists of various dance trends which combine together like the Harlem shake, chicken noodle soup, the bad one and tone wop; however, it is made up of dance moves numbering 20 and more.
I left this hip-hop event more assured and appreciative about the evolution of the Hip-Hop culture, that the knowledge and legacy of this culture is in good hands with the new generation of hip-hop heads. The movement of love and vibration is only growing and gaining back its power and will continue expanding and evolving!