Behind the Lens

Visual Storyteller & Media Expert Portfolio

Meet TYRONE Z. MCCANTS (ZIRE)

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Multidisciplinary Media Professional
Location: New Jersey
Email: zire@zirephotography.com
Portfolio: www.zirephotography.com
Instagram: @ZirePhotos | @ZirePhotosEvents | @Art_By_Zire | @TWIHHP
Facebook: @ZirePhotos

PROFESSIONAL SUMMARY

Tyrone Z. McCants, known professionally as Zire, is an innovative multidisciplinary media professional specializing in photography, graphic design, photojournalism, and documentary filmmaking. Through captivating visual storytelling across genres such as lifestyle, music, sports, fashion, travel, and editorial, Zire celebrates individuality, documents milestones, and amplifies voices.

Zire has collaborated with leading brands and organizations, producing impactful visual content that connects with audiences and transforms spaces. He blends creative vision and technical expertise to deliver extraordinary storytelling experiences while tailoring projects to each client’s unique needs.

AREAS OF EXPERTISE

  • Photography: Lifestyle Portraits, Editorial and Commercial, Event Coverage, Fine Art Photography, Travel and Documentary

  • Visual Media Production: Graphic Design, Photojournalism, Documentary Filmmaking

  • Consultation Services: Creative Strategy Development, Brand Elevation, Media Management

  • Genres: Music, Sports, Fashion, Travel, People-Focused Storytelling

PROFESSIONAL EXPERIENCE

Founder and Creative Director
Zire Photography and Graphics
Responsibilities:

  • Captured visually stunning images that preserve moments and tell stories.

  • Produced custom content for editorial and commercial clients.

  • Designed innovative visual campaigns for elevated brand storytelling.

  • Managed successful collaborations with premier global brands and organizations.

  • Curated fine art collections to transform spaces and evoke emotion.

COLLABORATIONS & CLIENTS

  • Brands: Gateway Arch Park Foundation, Toyota, Black Enterprise, Parents Magazine, ESPN, Showtime Sports, Target.com

  • Media Outlets: NJ.com, The Star-Ledger, Okayplayer, African Leadership Magazine

  • Sports & Organizations: Glory Sports International

MEDIA CONSULTATION

As a media consultant based in New Jersey, Zire provides services focused on bridging creativity with strategy, working to elevate brands and design meaningful visual campaigns. He specializes in helping clients achieve impactful visual storytelling, from crafting a media strategy to creating engaging content.

NOTABLE PROJECTS & EXHIBITIONS

  • Documentary Filmmaking: Produced human-centered storytelling projects that amplify voices and preserve culture.

  • Photography Portfolio: Diverse fine art collections spanning music, travel, sports, fashion, and lifestyle.

  • Editorial Campaigns: Designed innovative content used on mainstream platforms and publications.

CONTACT INFORMATION

Email: zire@zirephotography.com
Social Media:

MISSION STATEMENT

To inspire connection and celebrate individuality through photography and media storytelling, while helping clients elevate their brands, preserve their moments, and transform spaces with extraordinary visual creativity.

CONTACT ZIRE

Commission / Contracted / Collaborations

2022 - Culture Tour, St. Louis, MO
2019 - 2021 - Blues At The Arch Music Series, St. Louis, MO
2018 - Amplified Soul Experience, Phoenix, AZ
2017 - The Black Enterprise Women of Power Summit, Phoenix, AZ
2015 - Black Wall Street Phoenix Holiday Extravaganza, Phoenix, AZ
2015 - Minority / Women Business Leadership Council Conference, New York, NY
2014 - The African Investment and Development Awards, New York, NY
2014, 2015 - SummerStage Concert Series, New York, NY
2013, 2014, 2015 - Lyricist Lounge Concert Series, Brooklyn, NY
2013 - CaribBeing’s Heritage Film Series, Brooklyn, NY
2007, 2013, 2014, 2015 - The Brooklyn Hip-Hop Festival, Brooklyn, NY

Clients and Features

Gateway Arch Park Foundation
Toyota
Black Enterprise
ESPN
Showtime Sports
Target.com
Parents Magazine
African Leadership Magazine
Okayplayer
Glory Sports International
African Leadership Magazine
NJ.com
The Star-Ledger

Awards and Exhibitions

Awards: In 2011, Tyrone Z. McCants' Fatherhood Photo Exhibition - Proud Poppas Photo Project held its 2nd Annual Poppa’s Day and Family Outing in which he received a Proclamation from New York City Brooklyn Borough President, Marty Markowitz, who officially declared June 19th, "Proud Poppas Day"

Lectures and Panels

2019: In-Schools Student Film Festival, Brooklyn NY

2015: Guest Speaker, Hip-Hop Institute Conference. Medger Evers College, Brooklyn

2011 - Guest Speaker, Harlem Arts Alliance, Manhattan, NY

2020 - Mama Earth Day, St. Louis, MO
2019 - Conscious Festival, St. Louis, MO
2018 - World Bazaar & Phoenix Community Market, Phoenix, AZ
2017 - Arizona Asian Festival, Phoenix, AZ
2017 - Arizona African Festival, Phoenix, AZ
2016 - 2017 - Arizona Matsuri, Phoenix, AZ
2016 - 2nd Annual Arizona Jerk Festival, Phoenix, AZ
2009, 2010, 2011 - Spike Lee's Annual BK Loves, Brooklyn, NY

Professional Service / Outreach

Teaching Experience

2018 - Artist Teacher, Film and Documentary for Reel Works: middle schoolers, high schools, and college level students.

2019 to Present - International Artist Mentor for developing artists in Gauteng, South Africa; Gaborone, Botswana; Oistins, Barbados; New York City, St. Louis, and New Jersey

Professional Memberships

NCA - National Conference of Artists New York Inc.
PPA - Professional Photographer of America