Explore Behind the Lens with Zire Photography

Meet Tyrone "Zire" McCants

Artist Bio

I'm Tyrone “Zire” McCants—an award-winning visual storyteller, photographer, and founder of Zire Photos in NJ. With over 15 years of experience in photography, creative design, and documentary filmmaking, I specialize in capturing authentic human experiences and cultural narratives through dynamic visual storytelling.

My journey has taken me from capturing street portraits and live music to telling stories that amplify voices across communities, cultures, and causes. Whether photographing a jazz musician in full expression, documenting grassroots movements, or producing cinematic-style branding content for small businesses, I bring a passion for truth, beauty, and emotion to every frame.

My work spans editorial, lifestyle, and commercial photography with a focus on people, music, sports, fashion, and travel. I have produced content for global and community brands alike—including Toyota, ESPN, Target.com, Black Enterprise, and BET. I’ve also contributed to independent publications, cultural festivals, and social impact campaigns.

Through Zire Photos in NJ, I now focus on:

🔹 Portrait Photography – Empowering individuals and families through wall-worthy portraits that celebrate identity and emotion.

🔹 Event & Community Storytelling – Capturing the energy of concerts, cultural festivals, and community gatherings with a journalistic eye.

🔹 Brand Content Creation – Helping small businesses and entrepreneurs stand out with authentic visual content for websites, social media, and campaigns.

🔹 Documentary Projects – Producing photo essays and short-form documentaries that shed light on meaningful stories, untold histories, and voices that deserve visibility.