Meet Tyrone “Zire” McCants
I’m Tyrone “Zire” McCants — a visual storyteller, photographer, and founder of Zire Photography & Graphics in New Jersey. My work blends artistry with structure: portraits that feel human, brand visuals that look credible on sight, and documentary storytelling that preserves culture with integrity.
Over the years, I’ve photographed street portraits, live music, sports, fashion, and community history — always chasing truth, beauty, and emotion in the same frame. I’ve produced work connected to brands and platforms including Toyota, ESPN, Target.com, Black Enterprise, and BET — and I’ve collaborated with independent publications, festivals, and social impact efforts.
Artist Bio + Recognition
A quick snapshot — the deeper work is in the frames.
What I do
- Portrait Photography — wall-worthy portraits for individuals, couples, families, seniors, and creators.
- Event & Community Storytelling — concerts, cultural festivals, celebrations, and community gatherings with a journalistic eye.
- Brand Content Creation — authentic visuals for websites, social media, and campaigns for small businesses and entrepreneurs.
- Documentary Projects — photo essays + short-form film/video that preserve untold stories and cultural memory.
Recognition & Impact
- 15+ years of professional experience
- Featured in exhibitions and galleries
- Trusted by the Gateway Arch Foundation
- NJ Media Group partnerships
- Community advocacy and youth mentorship
What drives the work
Simple: make the visuals mean something.
Truth in the frame
Images shouldn’t just look good — they should feel true. I shoot for emotion, presence, and honest detail.
Culture with integrity
Documenting people and communities requires respect, context, and care — especially when history is involved.
Legacy over hype
I build bodies of work that last — photographs, stories, and projects that can live beyond the moment.
Projects & Platforms
Where the storytelling expands beyond one shoot.
Zire Photography and Graphics
Portraits, brand visuals, events, and documentary storytelling — crafted with a high-finish standard and real-world strategy.
Request Services →Mindset, creativity, and forward motion
A platform for building power through clarity: creative discipline, personal growth, and the mindset behind making things real.
Explore The Power Discussion →Swagger Jenkins the 5th — New Song
Music as storytelling — grown humor, warm energy, and character-driven visuals that connect sound to scene.
Listen / Stream →New Jersey stories, centered
Spotlighting local businesses, creatives, culture, and everyday people, now shaping the Garden State — with depth and authenticity.
Read BLINK NJ →The What Is Hip-Hop Project
Hip-hop education, archives, and cultural storytelling — honoring the elements, the people, and the history that built the culture.
Explore TWIHHP →Wearable & functional art
Photography + design translated into products — created for people who want their style to carry story.
Shop Canvas Art Products →Connect with Zire
Let’s build something worth keeping.