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Proud Poppas United · A Field Manual for Men

REBUILD.

When a Man Loses Everything but Refuses to Lose Himself

There is a specific kind of silence that happens right after. This book is for the man standing in it.

REBUILD book by Tyrone Zire McCants
  • Hardcover · Paperback · Kindle
  • 6 × 9 in
  • 94 pages
  • 12 chapters
  • 12 assignments
  • Proud Poppas United · 2026

Chapter One Begins Here

Not the peaceful kind. This is the silence that fills the space where something used to be.

  • After the divorce papers.
  • After the job ends or the business folds.
  • After the money runs out faster than the month.
  • After you bury someone you thought you'd have longer.

It does not mean you are finished. It means you are at the beginning of something you didn't choose, inside a story that is not over.

Do Something Before You Feel Ready

Start with the Four-Column Inventory.

The first move is not a vision board. It is not a five-year plan. It is getting honest enough to see what happened, what it cost, what remains, and what you can control now.

Your First Assignment · Chapter One The Four-Column Inventory

Nothing entered into this worksheet is stored, transmitted, or sent to analytics.

The REBUILD Path

Some men need a book. Some need a structure around the book.

Start where you are. Read independently, use the Field Kit, rebuild with a group, work one-to-one, or bring REBUILD into an organization.

Start Here

REBUILD

$7.99+

Twelve chapters. Twelve assignments. Read independently and begin rebuilding one decision at a time.

Choose an Edition
Work the Material

REBUILD Field Kit

$47

eBook, printable workbook, and the 14-part video series built to help you work through the ideas instead of only reading them.

Request Field Kit Details
Rebuild With Men

90-Day REBUILD Cohort

$497

Twelve weekly group calls, the workbook, a witness partner, and private group support.

Apply / Request Details
One to One

Poppa's Table 1:1

$500/mo

Two calls each month plus text check-ins for men who want more individual accountability than the group provides.

Request a Conversation
Bring It to Your Men

Organization Package

$2,000

50 books plus one 60-minute REBUILD session for your men's ministry, fatherhood program, reentry program, school, or community organization.

See the Package

Program availability, start dates, cohort capacity, and coaching availability are confirmed before enrollment.

Inside the Book

First you stop the bleeding. Then you rebuild the man. Then the man rebuilds the life.

Part One

Survival and First Principles

01

The Day Everything Broke

The man who survives the break is the one who acts correctly.
02

Stop Worshiping the Wreckage

If you don't give grief a place, it will take up the whole house.
03

The Man in the Mirror

You are not what happened to you.
04

Start Ugly

Ready is not a feeling. It is a decision.
05

Build New Standards

You have more information now. Use it.
06

Purpose Is Bigger Than Pain

Purpose is the fuel that does not run out.
07

Win Quiet

The most powerful men are often the most consistent.

Part Two

The Operational Rebuild

08

The Money Map

The map comes before the movement.
09

The Body Is Infrastructure

You are rebuilding your life inside one.
10

Rebuilding Relationships

Have the honest conversation.
11

Rebuilding Reputation

One kept promise at a time.
12

The Twelve-Month Architecture

A man without a plan is living someone else's.

For the Man Reading This Page

Before you leave, listen to this record.

If you are rebuilding after loss, betrayal, disappointment, a setback, or a season that changed your direction, you may recognize yourself in it.

Staying in Motion is about discipline, resilience, progress, and continuing to build when yesterday did not go the way you planned.

REBUILD gives you the framework. Let the song remind you to keep moving.

Swagger Jenkins the 5th is an AI artist persona created and written by Tyrone “Zire” McCants through Zire Photography and Graphics.

Available Now on Amazon

Choose your edition of REBUILD.

Start immediately with Kindle, keep the paperback close, or choose the hardcover for your shelf, office, study, or personal library.

Carry It With You

Paperback

$14.99

6 × 9 in · 94 pages

ASIN B0HMRJMQVQ

Practical, portable, and well suited to personal reading, men's groups, and programs.

Buy the Paperback

Read Tonight

Kindle eBook

$7.99

Kindle · Phone · Tablet

ASIN B0HMQ1NLTD

Delivered digitally so you can start reading and begin the first assignment right away.

Buy on Kindle

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About the Author

Tyrone Z. McCants

Tyrone Z. McCants has spent more than fifteen years documenting people, place, and culture. Known in creative circles as Zire, he is a New York City-raised photographer, filmmaker, cultural documentarian, and founder of Zire Photography and Graphics.

REBUILD grows from the same legacy-centered work that shaped Proud Poppas United: direct conversations about fatherhood, responsibility, loss, recovery, accountability, and what a man does next.

He writes the way he shoots: close, direct, and without decoration.

  • 2009 Founded Zire Photography and Graphics
  • 2010 Founded Proud Poppas United
  • 2011 Brooklyn Borough President proclaims June 19 “Proud Poppas Day”
  • 2011–13 The Proud Poppas Photo Project, Harlem Arts Alliance
  • 2015 The Proud Poppas Photo Project, Fulton Garden and Gallery

For Organizations

Put REBUILD in the room with the men you serve.

Designed for church men's ministries, fatherhood programs, reentry programs, schools, dads' clubs, and community organizations.

The session is practical. Men are not asked to sit through another motivational speech and leave with nothing to do. The objective is for each man to leave with his own copy of REBUILD and a written plan for his next thirty days.

This prepares an email to tzmccants@zirephotography.com. Nothing is sent until you press send in your email application.

988

REBUILD is a book, educational framework, and community-building project. It is not therapy or crisis care. If you are thinking about suicide or harming yourself, call or text 988 now for the Suicide & Crisis Lifeline.

You are not trying to get back to where you were.

You are building toward something better than where you were.

Stay in motion.

REBUILD · Proud Poppas United · © 2026 Tyrone Z. McCants Zire Photography and Graphics · Central New Jersey