Zire Tunes · Zire Photography and Graphics
Swagger Jenkins the 5th
A digital music artist persona built from human songwriting, hip-hop culture, soul, visual storytelling, humor, relationships, and real-life observation.
Swagger Jenkins the 5th is created and written by Tyrone “Zire” McCants through Zire Photography and Graphics. Zire develops the concepts, lyrics, stories, themes, and creative direction. Swagger becomes the musical character who delivers them.
Quick Facts
Artist Overview
Songwriting, soul, image, and imagination working as one.
Swagger blends hip-hop, R&B, soul, storytelling, romance, humor, fatherhood, cultural commentary, and everyday experience. Each release has its own visual world, emotional direction, and campaign identity.
Rather than functioning as a traditional touring artist, Swagger is structured as a recorded-music and digital-media brand built for songs, licensing, visual campaigns, editorial features, sponsorship, branded content, and creative partnerships.
Music
Current Releases
This Is My Tribute
A cultural salute to the artists, voices, traditions, and stories that helped shape hip-hop.
That's Too Much Hot Sauce
A playful, romantic record about couple chemistry, passion, preferences, attraction, and having a little too much sauce.
Staying in Motion
An inspirational record about movement, discipline, creative drive, resilience, and continuing forward.
Let a Father Love His Child
A direct, intentional record centered on fatherhood, emotional truth, accountability, family, and protecting the bond between fathers and children.
Brand Positioning
Where the project lives.
Original concepts, lyrics, hooks, stories, and creative direction by Tyrone “Zire” McCants.
Rhythm, soul, personality, storytelling, cultural influence, and emotional range.
A digital artist character created for recorded music, visual identity, and campaign storytelling.
Love, humor, fatherhood, relationships, memory, resilience, and everyday observations.
Artwork, photography, videos, social assets, branded content, and visual-world building.
Music, writing concepts, licensing, brand projects, media, fashion, and visual partnerships.
Audience
Who connects with Swagger.
Available For
Music, media, and creative projects.
Not available for traditional live-performance bookings.
Press Angle
Human storytelling. Digital artist identity.
Swagger Jenkins the 5th represents a future-facing approach to independent music creation: an artist persona built from original human songwriting, cultural observation, photography, design, visual identity, and AI-assisted creativity.
The larger story is not simply an AI-generated music artist. It is what happens when a music writer, photographer, designer, and storyteller builds a complete artist world from the ground up.
Creative Ecosystem
One artist. A connected creative system.
Zire Photography & Graphics — creative direction, photography, campaign design, visual storytelling, branding, media production, and music writing.
TWIHHP — hip-hop culture, history, education, documentation, interviews, and editorial storytelling.
Jazzy Nights & Blues — soulful music culture, sound, atmosphere, and creative identity.
Canvas Art Products — fashion, styling, merchandise, artwork, and lifestyle extensions.
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