TWIHHP is coming.
TWIHHP, The What Is Hip-Hop Project, is a hip-hop cultural archive and media publication built from Zire's photography: artists, events, history, and the elements that hold the culture together.
The full TWIHHP site is in development. Join the list to hear first when it launches.
TWIHHP Featured Now
This Is My Tribute.
Swagger Jenkins the 5th
A cultural salute to the artists, voices, stories, and traditions that helped shape Swagger's relationship with hip-hop.
Swagger Jenkins the 5th is an AI artist persona created and directed by Tyrone “Zire” McCants.
Stay Connected
Be first when TWIHHP launches.
Leave your email for launch news, or tell us about a story, an interview, archive material, or a way to work together.
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What TWIHHP Is
Culture, documented with care.
TWIHHP treats hip-hop as a living culture with a history worth keeping. Every photograph, interview and story is approached with accuracy, context and respect for the people who built it.
A cultural archive
Photographs, interviews and records preserved so the culture's history stays available to the people it belongs to.
A media publication
Features, interviews, tributes, event coverage and photo essays, written in a documentary voice, never gossip or clickbait.
A documentation platform
Educational resources, exhibitions and publications that carry the record forward to the next generation.
The Foundation
The 12 Elements.
Every TWIHHP story connects to at least one element of hip-hop culture.
A Preview From the Archive
On the stage. In the street.
A first look at the performances, tributes and public art in Zire's archive. The full archive opens with the TWIHHP site.
Wear the Culture
TWIHHP apparel.
Haters Are Admirers, available in dark and light colorways.
TWIHHP Stories in ZPG Publish
Read the features.
Remembering Pumpkinhead
A tribute from the TWIHHP archive.
Read the Feature →Salt-N-Pepa, Naughty by Nature, Slick Rick & Busta Rhymes at Wingate Field, 2010
A night of hip-hop history in Brooklyn.
Read the Feature →This Is My Tribute
Publish
The Archive
Work With Zire
TWIHHP · © 2026 · A Zire Photography and Graphics project. Photography by Tyrone Z. McCants.