Tyrone Z. McCants, Visual artist, photographer, film and documentary writer, producer and director whose credits include independent online entertainment publications, shorts, features, documentaries, blog and social media communications.
Tyrone Zire McCants is a Brooklyn, New York-based photographer that uses his photography to share his vision of the world. Zire is best known for his portraits, motive documentary, and live performance photography. Rooted in community, culture, and music, he began his career as a freelance photographer in 2004, documenting people, culture and the performing arts. He founded the Zire Photography and Graphics Company in 2009. Prior to the arts, he worked for 15 years in the field of youth advocacy and counseling, family development and community development. Although it was disheartening to lose a job he was dedicated to, Zire chose to see this experience as a cloud with a silver lining and decided to follow his passion by going into full-time photography and multimedia.
McCants has contributed to the creation of editorials, ad campaigns and advertising images for the reputed brands like Black Enterprise, Toyota, ESPN, Showtime Sports, Target.com, Parents Magazine, OkayPlayer, CNG Newspaper, and Glory Sports International among many other names.
McCants has also received a Certificate of Proclamation by the Brooklyn Borough President, Marty Markowitz and honored for his Proud Poppas Photo Project and Fathership Initiative, Proud Poppas United. The project exhibited in institutions and galleries throughout New York City from 2008 to 2014
Zire’s first film documentary - "Jocko, Brownsville's Urban Hero" was produced by Council Member Darlene Mealy and NIA Theatrical Productions. The 30-minute short biography documentary was the primary film presentation at the 2014 Gregory "Jocko" Jackson Film Festival in Brooklyn, New York.
Currently, he is developing several exciting visual projects, as well as a special edition collection of fine art prints.
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Zire Photography is a company that captures beautiful and wonderful memories through our lens. We believe that an appreciation of photography is essential to our clients and the primary aim of all we do is to work together with you to create magic & unique moments in your life. In short, we specialize in capturing personalities and stories through the lens.
Out Clients and Features:
TOYOTA, NOTEY, BLACK ENTERPRISE, ESPN, SHOWTIME SPORTS, TARGET.COM, HYPERALLERGIC, PARENTS MAGAZINE, PRECISE COMMUNICATIONS. AFRICAN LEADERSHIP MAGAZINE, CNG COMMUNITY NEWSPAPER GROUP, BROOKLYN BODEGA, BROOKLYN COURIER, OKAYPLAYER, MCGRAW-HILL COMPANIES, GLORY SPORTS INTERNATIONAL, LINCOLN CENTER ATRIUMFLUX, BROOKLYN DAILY, BROOKLYN PAPER, SHERDOG.COM, FIGHT PARROT, OKAYAFRICA, HYPERALLERIC, SUNNEVENT…that is our shortlist, let me make you part of the exclusive Zire Photography family.
“My favorite part came after our shoot though, when he followed up with me and was honest with me about a few things. I like when people are honest and blunt with me especially when I know it is coming from a good place and they are trying to help me.”
"★ ★ ★ ★ ★" We absolutely loved working with Zire Photography. We are very happy with the photos of our Spring Gala celebration. Ty did a great job of capturing the essense of the evening from start to finish. He conducted himself in a professional and congenial manner, he was gracious to have on-site, and provided prompt services. He's flexible and went out of his way to give us options. He comes with the highest of recommendations; which is why I recommended him for my brother's wedding."
I Enjoyed shooting with you, I look forward to us shooting again.
You are very professional and have a great vision.
"★ ★ ★ ★ ★"Mr. Mccants is very professional. He set up the apartment for the shoot and he went way above and beyond. The entire process took two hours. Mr. Mccants was on time for the scheduled shoot, His quality of work is outstanding! I recommended him to several family members, friends, and co-workers. My experience with Mr. Mccants was awesome! I am looking forward to using his services in the future, the pictures are beautiful!"
"★ ★ ★ ★ ★" I am pleased to write on behalf of Tyrone Z. McCants. I had the pleasure of knowing Zire since 2008. I was impressed with the first photo shoot and have been using him ever since. He is an asset to the field of professional photography. I believe that Zire Photography would be an asset to any business or any client."
"It was a pleasure working with you today! Love to do it again sometime!"
"...All your pics came out fabulous"
"★ ★ ★ ★ ★"The experience was awesome and creative. I really liked the creative option presented to us. The season was wonderful and a good time."
"Ty of ZirePhotos makes you look great...he's passionate about his art and he's a professional to work with, I would hire him again...best of luck and hope to take some more pictures with you."
Thank you!!! I must say this image is absolutely amazing!!! It has been an honor to work with you. This image tells a story of the pure creative energy of true artists. I am looking forward to working with you again in the future. Thank you again and I wish you abundant success.
"Mr. McCants is a rare individual who is always pushing himself to the limits of what he can do. Forever growing in business and state of mind. His accomplishments are grand but only to those who have not seen his to-do list! His vision truly has no horizon. It has always been and will be a pleasure to work with Mr. McCants."
"★ ★ ★ ★ ★"I invited Zire to photograph an event at my school and he was amazing. The students, staff and guests were all comfortable with him and the photos looked beautiful. I could not ask for a better record of one of the best days of my life."
"★ ★ ★ ★ ★"I've worked with Zire and I had a really fun day, he is a very creative photographer, always comes up with unique Ideas, and he is a very collaborative person, I'm looking forward to working with him soon!!!"
"It was great working with u, can't wait to see what we created"
"★ ★ ★ ★ ★"I stay woke even with one eye. I rarely take posed and planned photos, however when you connect with good people w/ good hearts it works and it's never forced. It was an honor to work with this brother. #blessed # thankful"
I was asked to produce a short documentary highlighting the life of a man from Brownsville by the name of Gregg "Jocko" Jackson. I was given 3 weeks, a bag of pictures, a phone number and no budget. So you ask, why did you do it then? Because I love my art, that's why, and because they wanted to feature it at a film festival tribute in his honor.
Going after our goals. Two time annual Male Mentor of the Year, Honoree, Tyrone Z. McCants facilitates career day with the male eighth graders of Hudde Middle School in Brooklyn, NYC, were they talked about his pursuit of being a independent photographer and small business owner.
Proud Poppas United joined the Teunis G. Bergen Elementary School (P.S. 9) for the 4th Annual Real Men Read Day. It’s been recognized thru a nationwide data, male students are not making the types of gains in their reading and literacy skills that female students are making. So the staff and volunteers of P.S. 9 hosts annual events were their male students and other youth and families of the Prospect Heights community come together and engage a day of reading, hobbies and activities.
We had to give recognition to some amazing Poppas, Dads, and Men by presenting these Men with a Proud Poppa Award. We are also proud to announce that we've received a Proud Poppas Day Proclamation by the Brooklyn Borough President, Marty Markowitz. Without you, none of this would've been possible and We Thank you all for your support.
THE HOW / WE ARE CONNECTED / PHOTO EXPLORATION PROJECT is a geographic photography series of a diversity of cultural performing artists from various cultures and connections shared between ethnic cultures and races.
The Jazzy Nights series is a collection of a variety of live music, stories and behind the scene moments from the very best musical excellence in the world of Jazz and Rhythm and Blues. If you love music in its rawest form, then you would love this project.
Follow The Jazzy Nights Project on: Facebook
The images celebrate and encourages the pride of being an active father with amazing stories from New York City fathers, all from different backgrounds shared their experiences of their own personal dedication to being the best dads they can be.
There is beauty about cities at night. Street lights in the dark with the right camera can be magical. If you thought otherwise you will be converted when you are taken to various parts of the city of New York and more places that you will probably not get a chance to see at night.
Virtual Poetry Production is collection of video projects from Tyrone Z. McCants ranging from visual perspectives of written poetry, documentary, music videos, interviews, discussions, and short films.