Zire Photography and Graphics
"Through my eyes, into yours..."
Behind The Lens
Portrait, Editorial and Documentary Photographer, Tyrone Z. McCants
A self-proclaimed visual artist with a camera, Tyrone Z. McCants, a Brooklyn, New York based photographer uses photography to share his vision of the world. Tyrone Z. McCants is best known for his emotive documentary and live performance photography.
Rooted in community, culture, and music, McCants began his career as a freelance photographer in 2004, documenting people, culture and, the performing arts. In late 2007 at the beginning of the recession, McCants was released from his day job. He took the opportunity to study his craft and bring his art to the next level. In less than two years, McCants founded the Zire Photography and Graphics Company.
McCants worked for 15 years in the field of youth advocacy and counseling, family development and community development. Although it was disheartening to lose a job he was dedicated to, he chose to see this experience as a cloud with a silver lining and decided to follow his passion by going into full-time photography.
Zire has contributed to the creation of editorials, ad campaigns and advertising images for the reputed brands like Black Enterprise, Toyota, ESPN, Showtime Sports, Target.com, Parents Magazine, OkayPlayer, CNG Newspaper, and Glory Sports International amongst many other names.
Zire has received a Certificate of Proclamation by the Brooklyn Borough President, Marty Markowitz for his Proud Poppas Photo Project and Fathership Initiative, Proud Poppas United. The project exhibited in institutions and galleries throughout New York City from 2008 to 2014.
His first film documentary - "Jocko, Brownsville's Urban Hero" was produced by Council Member Darlene Mealy and NIA Theatrical Productions. The 30-minute short biography documentary was the primary film presentation at the 2014 Gregory "Jocko" Jackson Film Festival in Brooklyn, New York.
Currently, Zire works as a versatile service photographer specializing in portraiture, documentary and commercial photography in the fields of music, sports, fashion, and editorial in Brooklyn, New York. Zire is studying film and developing several exciting visual projects, as well as a special edition collection of fine art prints.
The Company
We value the authentic connections and working alongside with our interesting and adventurous clients. We capture beautiful and wonderful memories through our lens. We provide our clients with nothing but the best product to meet their need. We believe that an appreciation of photography is essential to our clients and the primary aim of all we do is to work together with you to create magic in a unique and simple way. In short, we specialize in capturing personalities and stories through the lens. Check out My Services
Clients and Features:
TOYOTA, NOTEY, BLACK ENTERPRISE, ESPN, SHOWTIME SPORTS, TARGET.COM, HYPERALLERGIC, PARENTS MAGAZINE, PRECISE COMMUNICATIONS. AFRICAN LEADERSHIP MAGAZINE, CNG COMMUNITY NEWSPAPER GROUP, BROOKLYN BODEGA, BROOKLYN COURIER, OKAYPLAYER, MCGRAW-HILL COMPANIES, GLORY SPORTS INTERNATIONAL, LINCOLN CENTER ATRIUMFLUX, BROOKLYN DAILY, BROOKLYN PAPER, SHERDOG.COM, FIGHT PARROT, OKAYAFRICA, HYPERALLERIC, SUNNEVENT
Testimonies and Reviews
Current Projects
Exhibitions
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Tyrone Z. McCants is currently a featured artist for the All Art Arizona 2018, presented by Art Intersection, an eight year tradition at Art Intersection, highlights the creativity, breadth, and diversity of art by both well-known and emerging Arizona artists. - Learn more
Tyrone Z. McCants was one of 40 selected artists for the All Art Arizona 2017. The Art Intersection gallery celebrated the exciting diversity of work created by artists living in the Sun Valley, the state of Arizona. The creative pub has grown and expanded over the past seven years. The 2017 annual exhibition featured some of the best work from both well-known and emerging artists in Arizona.
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![“It feels good to be home.” says Jay-Z as he stood in front of the Brooklyn Hip-Hop Festival crowd after a live performance with Jay Electronica during the #BHFX. Photo by @ZirePhotos @twihhp ・・・
“Welcome to the Jay-Z extravaganza!”
16 years ago today Jay-Z released his seventh studio album The Blueprint²: The Gift & The Curse. It debuted at #1 on the Billboard 200 with first week sales of 545,000. At the time it was his second-best first-week sales number, and ended the two-week #1 run of Eminem’s 8 Mile Soundtrack (on which he also had a track, his and Freeway’s “8 Miles and Runnin’”). BP2 has since been certified 3x Multi-Platinum by the RIAA, with sales of over three million copies coming in mere months.
TBP2 was a two-disc release: The Gift" featured mainstream, pop-oriented music, and “The Curse” compiled a selection of dark, emotional and bravado street tracks. The double disc idea was suggested to Hov by Young Guru, who was convinced it would be Jay’s chance to continue the legacy of Biggie and Tupac, who both had critically and commercially successful double disc albums. Unfortunately, to this day the majority of the album’s amazing tracks are overshadowed by the supposed “fillers,” rendering the project criminally underrated. Jay placed TBP2 at #11 in a ranking of his own releases in 2013, saying: “Too many songs. Fucking Guru and Hip Hop, ha.” In April 2003 Roc-A-Fella Records tried to rectify the overblown tracklist by reissuing a selection of the album’s best tracks on the compilation album Blueprint 2.1, which is certified Gold.
Recording for the project began in December 2001, and lasted until September of 2002. This is the longest period of time the rapper had ever taken to record an album, with the majority of his sessions lasting just four weeks or less. He recorded over 45 tracks, with 25 making the double-disc cut. Upon release he told MTV News that “I didn’t want to [record so soon]. These guys talked me into it. I knew it was gonna be difficult to follow The Blueprint. [But then] I started recording a lot of songs, and the songs were coming out so good.“ #JAYZ #Blueprint2 #RocAFella @aintnojigga](https://static1.squarespace.com/static/5891b8a6d1758ec68ef57f7a/59bc60cf29f1875d2161a1c4/5beb26d5d535548ff0144b35/1542137839349/)
I was asked to produce a short documentary highlighting the life of a man from Brownsville by the name of Gregg "Jocko" Jackson. I was given 3 weeks, a bag of pictures, a phone number and no budget. So you ask, why did you do it then? Because I love my art, that's why, and because they wanted to feature it at a film festival tribute in his honor.