Explore Behind the Lens with Zire Photography
Greetings, I am Zire.
I’m Tyrone “Zire” McCants
— a visual storyteller, creative director, and founder of Zire Photos in NJ, where I help people, brands, and communities express their identity and purpose through photography, video, and design.
For over 15 years, I've specialized in photography, creative design, and documentary filmmaking, working at the intersection of art, culture, and community. My lens captures more than just an image—it captures truth, spirit, and story.
From portraits and live music to social impact campaigns and editorial content, my mission is simple:
To celebrate culture, amplify diverse voices, and document real stories that inspire awareness and change.
I’ve created visual content for both national brands and grassroots causes, including Toyota, ESPN, Target.com, Black Enterprise, BET, and community organizations throughout New Jersey, New York, Missouri, St. Louis, and Arizona.
Through Zire Photos, now in NJ, I offer a range of creative services:
📸 Lifestyle Portrait Photography
Empowering individuals, professionals, and families through expressive portraits that honor identity and legacy.
🎤 Cultural Event & Festival Coverage
Capturing the heart of moments—music, fashion, and community events—through photojournalistic storytelling.
💼 Visual Brand Content Creation
Helping entrepreneurs and creatives elevate their digital presence with photography, video reels, and UGC packages.
🎥 Documentary Projects & Photo Essays
Producing original stories and visual narratives that bring light to underrepresented communities, movements, and moments.
🧩 What sets my work apart?
My ability to see the soul of a story. I’m not just pressing a shutter—I’m translating energy into imagery, crafting moments into media that matters.
I’m currently working on:
A fine-art portrait series on identity and expression in Central NJ
UGC visual storytelling campaigns for wellness and lifestyle brands
A short-form doc project exploring community-led activism through art
I’m open to:
📌 Remote content creation + editing
📌 Freelance visual storytelling projects (local or travel)
📌 Brand collabs, fellowships, and creative partnerships
🌐 Website: www.ZirePhotography.com
📬 Email: zire@zirephotography.com
📍 Based in Central NJ | Available for Travel + Remote Projects
Whether it's a single headshot, a full media kit, or a long-form documentary, I approach every project with intention, heart, and creative strategy. My process is rooted in listening, observing, and revealing the power within each subject.
PROJECTS
