Zire Photography and Graphics
"Through my eyes, into yours..."
Behind The Lens
Tyrone Z. McCants, Visual artist, photographer, film and documentary writer, producer and director whose credits include independent online entertainment publications, shorts, features, documentaries, blog and social media communications.
Tyrone Zire McCants is a Brooklyn, New York-based photographer that uses his photography to share his vision of the world. Zire is best known for his portraits, motive documentary, and live performance photography. Rooted in community, culture, and music, he began his career as a freelance photographer in 2004, documenting people, culture and the performing arts. He founded the Zire Photography and Graphics Company in 2009. Prior to the arts, he worked for 15 years in the field of youth advocacy and counseling, family development and community development. Although it was disheartening to lose a job he was dedicated to, Zire chose to see this experience as a cloud with a silver lining and decided to follow his passion by going into full-time photography and multimedia.
McCants has contributed to the creation of editorials, ad campaigns and advertising images for the reputed brands like Black Enterprise, Toyota, ESPN, Showtime Sports, Target.com, Parents Magazine, OkayPlayer, CNG Newspaper, and Glory Sports International among many other names.
McCants has also received a Certificate of Proclamation by the Brooklyn Borough President, Marty Markowitz and honored for his Proud Poppas Photo Project and Fathership Initiative, Proud Poppas United. The project exhibited in institutions and galleries throughout New York City from 2008 to 2014
Zire’s first film documentary - "Jocko, Brownsville's Urban Hero" was produced by Council Member Darlene Mealy and NIA Theatrical Productions. The 30-minute short biography documentary was the primary film presentation at the 2014 Gregory "Jocko" Jackson Film Festival in Brooklyn, New York.
Currently, he is developing several exciting visual projects, as well as a special edition collection of fine art prints.
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The Company
Zire Photography is a company that captures beautiful and wonderful memories through our lens. We believe that an appreciation of photography is essential to our clients and the primary aim of all we do is to work together with you to create magic & unique moments in your life. In short, we specialize in capturing personalities and stories through the lens.
Out Clients and Features:
TOYOTA, NOTEY, BLACK ENTERPRISE, ESPN, SHOWTIME SPORTS, TARGET.COM, HYPERALLERGIC, PARENTS MAGAZINE, PRECISE COMMUNICATIONS. AFRICAN LEADERSHIP MAGAZINE, CNG COMMUNITY NEWSPAPER GROUP, BROOKLYN BODEGA, BROOKLYN COURIER, OKAYPLAYER, MCGRAW-HILL COMPANIES, GLORY SPORTS INTERNATIONAL, LINCOLN CENTER ATRIUMFLUX, BROOKLYN DAILY, BROOKLYN PAPER, SHERDOG.COM, FIGHT PARROT, OKAYAFRICA, HYPERALLERIC, SUNNEVENT…that is our shortlist, let me make you part of the exclusive Zire Photography family.
Testimonies and Reviews
Current Projects
Fine Art Prints By Zire
Exhibitions
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Tyrone Z. McCants is currently a featured artist for the All Art Arizona 2018, presented by Art Intersection, an eight year tradition at Art Intersection, highlights the creativity, breadth, and diversity of art by both well-known and emerging Arizona artists. - Learn more
Tyrone Z. McCants was one of 40 selected artists for the All Art Arizona 2017. The Art Intersection gallery celebrated the exciting diversity of work created by artists living in the Sun Valley, the state of Arizona. The creative pub has grown and expanded over the past seven years. The 2017 annual exhibition featured some of the best work from both well-known and emerging artists in Arizona.
Follow Me Online
I was asked to produce a short documentary highlighting the life of a man from Brownsville by the name of Gregg "Jocko" Jackson. I was given 3 weeks, a bag of pictures, a phone number and no budget. So you ask, why did you do it then? Because I love my art, that's why, and because they wanted to feature it at a film festival tribute in his honor.