Zire Photography
"Through my eyes, into yours..."
Behind The Lens
Portrait, Editorial and Documentary Photographer, Tyrone Z. McCants
A self-proclaimed visual artist with a camera, Tyrone Z. McCants, a Phoenix, Arizona based photographer uses photography to share his vision of the world. Tyrone Z. McCants is best known for his emotive documentary and live performance photography.
Rooted in community, culture, and music, McCants began his career as a freelance photographer in 2004, documenting people, culture and, the performing arts. In late 2007 at the beginning of the recession, McCants was released from his day job. He took the opportunity to study his craft and bring his art to the next level. In less than two years, McCants founded the Zire Photography and Graphics Company.
McCants worked for 15 years in the field of youth advocacy and counseling, family development and community development. Although it was disheartening to lose a job he was dedicated to, he chose to see this experience as a cloud with a silver lining and decided to follow his passion by going into full-time photography.
Zire has contributed to the creation of editorials, ad campaigns and advertising images for the reputed brands like Black Enterprise, Toyota, ESPN, Showtime Sports, Target.com, Parents Magazine, OkayPlayer, CNG Newspaper, and Glory Sports International amongst many other names.
Zire has received a Certificate of Proclamation by the Brooklyn Borough President, Marty Markowitz for his Proud Poppas Photo Project and Fathership Initiative, Proud Poppas United. The project exhibited in institutions and galleries throughout New York City from 2008 to 2014.
His first film documentary - "Jocko, Brownsville's Urban Hero" was produced by Council Member Darlene Mealy and NIA Theatrical Productions. The 30-minute short biography documentary was the primary film presentation at the 2014 Gregory "Jocko" Jackson Film Festival in Brooklyn, New York.
Currently, Zire works as a versatile service photographer specializing in portraiture, documentary and commercial photography in the fields of music, sports, fashion, and editorial in Chandler, Arizona. Zire is studying film and developing several exciting visual projects, as well as a special edition collection of fine art prints.
The Company
We value the authentic connections and working alongside with our interesting and adventurous clients. We capture beautiful and wonderful memories through our lens. We provide our clients with nothing but the best product to meet their need. We believe that an appreciation of photography is essential to our clients and the primary aim of all we do is to work together with you to create magic in a unique and simple way. In short, we specialize in capturing personalities and stories through the lens. Check out My Services
Clients and Features:
TOYOTA, NOTEY, BLACK ENTERPRISE, ESPN, SHOWTIME SPORTS, TARGET.COM, PARENTS MAGAZINE, PRECISE COMMUNICATIONS. AFRICAN LEADERSHIP MAGAZINE, CNG COMMUNITY NEWSPAPER GROUP, BROOKLYN BODEGA, BROOKLYN COURIER, OKAYPLAYER, MCGRAW-HILL COMPANIES, GLORY SPORTS INTERNATIONAL, LINCOLN CENTER ATRIUMFLUX, BROOKLYN DAILY, BROOKLYN PAPER, SHERDOG.COM, FIGHT PARROT, OKAYAFRICA, HYPERALLERIC, SUNNEVENT
Testimonies and Reviews
Current Projects
I was asked to produce a short documentary highlighting the life of a man from Brownsville by the name of Gregg "Jocko" Jackson. I was given 3 weeks, a bag of pictures, a phone number and no budget. So you ask, why did you do it then? Because I love my art, that's why, and because they wanted to feature it at a film festival tribute in his honor.